Canadian Music Trade - April/May 2014

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Volume XXXV Number 3



Rental Customers
A Lucrative, Renewable Resource

By Chad Brown

Your rental department may not always be at the forefront of your mind when it comes to your promotional and marketing efforts. In many cases, maintaining a fleet of rental instruments and equipment is a steady source of revenue that doesn’t require a lot of time or upkeep. But treating it solely as such may have you missing some potential for profits.


Refresh Your Approach To
Print & Educational Media Sales

By Andrew King

Get ideas and advice for how you can spur sales from your print and educational media department from some print music magicians. We’ve got the goods from some of the presenters at this year’s revamped Retail Print Music Dealers Association Convention that are sure to make an impact.