Volume XXXIV Number 5
Over The Counter & Into The Classroom:
Effectively Catering To Music Educators
By Mike Raine
Regardless of whether they’re from the public school sector, teach students privately, or even offer lessons out of your store, music educators aren’t only your bridge to future music makers; they’re also the source of some serious potential sales.
Tapping Into Tech
Make Your Store A Destination For High-Tech Gear Gurus
By Andrew King
Even in a small market with limited resources, you can make your store the go-to for gearheads seeking the latest high-end gadgets from the live sound, recording, and
digital music domains.