December/January 2021
Volume XLII Number 1
Features
This is Not The NAMM Show, This is
By Michael Raine
Just as The NAMM Show is not your average trade show, the association has promised this new event will not be another run-of-the-mill virtual trade show like we’ve gotten accustomed to seeing surprisingly quickly. Read our preview to see what they’ve created instead.
Weighing lessons learned & what to expect
By Michael Raine
We reached out to a few friends running MI stores across the country to find out what they’ve learned through this unprecedented challenge, and what their hopes, worries, and expectations are for an unpredictable year ahead.
Departments
From the Floor
Low-Cost Ideas to Increase Traffic
NAMM News
Register Now for NAMM’s Believe in Music Week
News
The latest MI industry updates
Supplier Spotlight
Revelation Cable Company
Faces
Peter Marunzak
Business Matters
Look Back & Ahead with the Reigning NAMM Dealer of the Year
Product News
The latest products & technologies to hit the market
Advertisers’ Index
Events
Classifieds
Endorser Update
