Volume XXXV Number 2
By Chad Brown
Whether it’s a keyboard clinic or recording workshop, open mic or student recital, hosting events in your store can drive heaps of traffic and generate significant sales spikes. We’ve got tips from retailers who know the drill on maximizing the potential while minimizing the hassle. Remember – the devil is in the details.
By Andrew King
There was a great energy (and a lot of noise) in the air at the NAMM Show 2014, where exhibitors showcased thousands of new products, retailers searched for the hot sellers, and everyone had the chance to network, learn, and celebrate the art of music-making.