Canadian Music Trade - February/March 2014

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Volume XXXV Number 2



Ensure Success At Your In-Store Events

By Chad Brown

Whether it’s a keyboard clinic or recording workshop, open mic or student recital, hosting events in your store can drive heaps of traffic and generate significant sales spikes. We’ve got tips from retailers who know the drill on maximizing the potential while minimizing the hassle. Remember – the devil is in the details.


Looking Back At The 2014 NAMM Show

By Andrew King

There was a great energy (and a lot of noise) in the air at the NAMM Show 2014, where exhibitors showcased thousands of new products, retailers searched for the hot sellers, and everyone had the chance to network, learn, and celebrate the art of music-making.