Canadian Music Trade - February/March 2021

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February/March 2021

Volume XLII Number 2




Performing & Working from Home

An Exploding Product Market That’s Here to Stay

By Michael Raine

From podcasters, voice actors, and livestreaming gamers and musicians, to the millions working from home, the home-based audio market is bigger than ever. And the best part for manufacturers and dealers is that this market — which was growing before COVID-19 and has skyrocketed during it — isn’t going to disappear whenever the pandemic mercifully ends. In fact, it’s a far wider market than most MI dealers typically serve.


The Styles of Selling

On the MI sales floor, there is no one-size-fits-all approach

By Morgan Ahoff

“I worked in a guitar shop, not as a sales person, but doing repairs. The repair bench was located adjacent to the showroom, so I often had a ringside seat when a sales person was helping a customer choose a guitar, amp, or effects pedal,” writes Morgan Ahoff. “What I observed was that noticeably different selling styles can be equally effective.”




From the Floor

Prepping Your Business to Sell, Part 1



Still Time to Take Advantage of Believe in Music Week



The latest MI industry updates


Supplier Spotlight

Acoustik Attak



Christie Smith


Business Matters

Can Retailers Make the COVID-19 Vaccine Mandatory?



Product News

The latest products & technologies to hit the market


Advertisers’ Index






Endorser Update