Volume XLII Number 2
An Exploding Product Market That’s Here to Stay
By Michael Raine
From podcasters, voice actors, and livestreaming gamers and musicians, to the millions working from home, the home-based audio market is bigger than ever. And the best part for manufacturers and dealers is that this market — which was growing before COVID-19 and has skyrocketed during it — isn’t going to disappear whenever the pandemic mercifully ends. In fact, it’s a far wider market than most MI dealers typically serve.
The Styles of Selling
On the MI sales floor, there is no one-size-fits-all approach
By Morgan Ahoff
“I worked in a guitar shop, not as a sales person, but doing repairs. The repair bench was located adjacent to the showroom, so I often had a ringside seat when a sales person was helping a customer choose a guitar, amp, or effects pedal,” writes Morgan Ahoff. “What I observed was that noticeably different selling styles can be equally effective.”
From the Floor
Prepping Your Business to Sell, Part 1
Still Time to Take Advantage of Believe in Music Week
The latest MI industry updates
Can Retailers Make the COVID-19 Vaccine Mandatory?
The latest products & technologies to hit the market