February/March 2021
Volume XLII Number 2
Features
An Exploding Product Market That’s Here to Stay
By Michael Raine
From podcasters, voice actors, and livestreaming gamers and musicians, to the millions working from home, the home-based audio market is bigger than ever. And the best part for manufacturers and dealers is that this market — which was growing before COVID-19 and has skyrocketed during it — isn’t going to disappear whenever the pandemic mercifully ends. In fact, it’s a far wider market than most MI dealers typically serve.
The Styles of Selling
On the MI sales floor, there is no one-size-fits-all approach
By Morgan Ahoff
“I worked in a guitar shop, not as a sales person, but doing repairs. The repair bench was located adjacent to the showroom, so I often had a ringside seat when a sales person was helping a customer choose a guitar, amp, or effects pedal,” writes Morgan Ahoff. “What I observed was that noticeably different selling styles can be equally effective.”
Departments
From the Floor
Prepping Your Business to Sell, Part 1
NAMM News
Still Time to Take Advantage of Believe in Music Week
News
The latest MI industry updates
Supplier Spotlight
Acoustik Attak
Faces
Christie Smith
Business Matters
Can Retailers Make the COVID-19 Vaccine Mandatory?
Product News
The latest products & technologies to hit the market
Advertisers’ Index
Events
Classifieds
Endorser Update
