June/July 2016, Volume XXXVII Number 4

Features

More Than Cute Cats
Creating Effective YouTube Content

By Jeremiah Link

YouTube is simply too big to ignore as a marketing tool for your business. We’ve got tips on identifying your target audience and catering to them with quality video content.

Focus On
Summer NAMM 2016

By Michael Raine

The inspiration starts in Music City, with this year’s program bringing back some proven favourites and several new initiatives to keep things fresh at the show – and at your store.

Departments

From The Floor
Taking Part in Music Monday

NAMM News
Advocacy for Music Education

News
The latest industry happenings

Supplier Spotlight
HeadHunters Drumsticks

Faces
53^rd Street Music’s Aislynn Sexton

Business Matters
Succession Planning Strategies

Product News
The latest products sure to make an impact on your shelves

Advertisers’ Index

Events

Classifieds

Endorser Update