June/July 2016, Volume XXXVII Number 4

Contents

Features

More Than Cute Cats

Creating Effective YouTube Content

By Jeremiah Link

YouTube is simply too big to ignore as a marketing tool for your business. We’ve got tips on identifying your target audience and catering to them with quality video content.

Focus On

Summer NAMM 2016

By Michael Raine

The inspiration starts in Music City, with this year’s program bringing back some proven favourites and several new initiatives to keep things fresh at the show – and at your store.

Departments

From The Floor

Taking Part in Music Monday

NAMM News

Advocacy for Music Education

News

The latest industry happenings

Supplier Spotlight

HeadHunters Drumsticks

Faces

53^rd Street Music’s

Aislynn Sexton

Business Matters

Succession Planning Strategies

Product News

The latest products sure to make an impact on your shelves

Advertisers’ Index

Events

Classifieds

Endorser Update