June/July 2016, Volume XXXVII Number 4
Features
More Than Cute Cats
Creating Effective YouTube Content
By Jeremiah Link
YouTube is simply too big to ignore as a marketing tool for your business. We’ve got tips on identifying your target audience and catering to them with quality video content.
By Michael Raine
The inspiration starts in Music City, with this year’s program bringing back some proven favourites and several new initiatives to keep things fresh at the show – and at your store.
Departments
From The Floor
Taking Part in Music Monday
NAMM News
Advocacy for Music Education
News
The latest industry happenings
Supplier Spotlight
HeadHunters Drumsticks
Faces
53rd Street Music’s Aislynn Sexton
Business Matters
Succession Planning Strategies
Product News
The latest products sure to make an impact on your shelves
Advertisers’ Index
Events
Classifieds
Endorser Update
